VIEQUES, PR — YuMe is expanding its advertising operations around connected TV’s with custom advertising — meeting the advertising needs of marketers and TV manufacturers whose screens host the ads, explains Stephanie Gaines, VP of Corporate Marketing, in this interview with Beet.TV
YuMe has long been an industry leader in providing advertising to “smart” or connected TV’s. Its first campaign was launched with LG some five years ago.
Today, the company is creating many of the campaigns with its own in-house shop, she expla