Mission

To advance the creation, production and adoption of content, applications , devices and distribution systems within the 2nd Screen Engagement Ecosystem

Simple 

Facilitate API and web services integration between apps, Smart TVs, tablets, mobile and set top boxes allowing the consumer to get content from the 2nd screen to the 1st screen

Social 

Facilitate the integration of social oriented apps and web services into smart TVs, set top boxes and 2nd screen apps

Seamless 

Promote a common approach to digital video inventory and digital locker identification to promote the consumer’s ability to benefit from digital ownership across multiple digital retailers

Stimulating 

Drive industry collaboration and increased integration of supplementary content offerings with 3rd party apps that support the brand of the show/movie/sport/live event

Discovery 

Promote collaboration amongst video service providers, metadata service providers, and content creators to drive the industry to a lean back video discovery experience

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